Channel Letters

Make a Lasting Impression with Custom Channel Lettering

Channel letter signs are a type of dimensional letter that provide an impactful part of a visual communication solution for any business, organization, or outlet. Custom-made channel letters are designed and installed by FASTSIGNS, helping you accomplish your visual communication challenges and making a lasting impression with your outdoor business signs.

How are they constructed?

Channel letter signs are graphic pieces that are three-dimensional and can often include various types of illumination. They can be backlit or internally lit, creating a striking visual effect. These letters can include numbers, characters, and more to create a comprehensive branded statement. The individual letter components can be constructed from various materials, including acrylic and aluminum sheeting in many colors, sizes, and fonts, thanks to their flexible nature. Here are a few examples:

1. Face Illuminated Channel Letters

These common types of channel letters are designed to ensure that light comes through a translucent acrylic piece in the letters. They can easily attract attention as they are large and simple to read at any time of day. They enhance a building and make your business or brand stand out.

2. Reverse Illuminated Channel Letters

Also known as halo channel letters or backlit channel letters, these types create a lighting effect that makes them look as if they are floating off the wall. Installers use spacers to create a halo-type glow around each of the letters, an application that enhances the professionalism of the sign. They are often constructed from aluminum, stainless steel, or other metals.

3. Combination-Lit or Front/Back Lit Channel Letters

These dimensional letters use a combination of front and backlighting to take a sign to another level with a wow factor. They also enable you to incorporate a variety of colors, creating a distinct difference between the front glow and the backlighting halo effect.

What do they accomplish?

1. Create Awareness

Channel letters help wow both customers and prospects, building awareness of your company or organization for anyone who passes or drives by. Don’t miss an opportunity to connect with the right visual communication solution.

2. Make Your Business or Organization Easily Recognizable

Having professionally branded vehicles shows that your brand is professional and pays attention to detail. A beautifully branded vehicle can even work for you during times when it is parked outside your business. Whether you’re doing a partial wrap on a car or branding across many vehicles, this application enables you to turn something you already use into a canvas of messaging, visuals and creativity for anyone who happens to see it. Your branding communicates a message daily, so why not use every part of your business, inside and out to show the community who you are and what you can do for them? Don’t miss out on utilizing the return on investment and opportunity that even one company vehicle can provide

Research Before You Select Channel Letters

FASTSIGNS can help you with the research phase of purchasing Channel letters. Permitting and coordination with the local landlord can assist with any requirements for this type of signage. Our sign experts can help you figure out the best way to invest funds so you have the highest-quality sign that will last over the long-term.

We offer a variety of channel letter types that are part of your overall visual communications plan to reach more customers, boost awareness and truly grow your business. Channel letters are just one of the many exterior sign options that can set your business apart from your competitors and help drive business directly to your door.

Consult with your local FASTSIGNS center for all your visual communication needs.

FASTSIGNS International, Inc. does not perform or offer to perform electrical sign work in any state. All FASTSIGNS centers are independently owned and operated. It is the responsibility of each FASTSIGNS center to comply with the licensing and regulation code requirements regarding electrical work and sign installation in their city, county, and/or state. In cases where the franchisee is not a licensed electrical sign installer and in the states that do not allow subcontracting to a licensed electrical contractor, the franchisee will recommend to or the customer will select a licensed electrical sign installation provider that meets the state licensing and regulations code regarding electrical sign installation work.