6 Ways to Create Stylish Interiors with Custom Signage

Whether your factory needs new signage, your insurance office is looking to rebrand or you are simply curious about how to transform a school campus, think of your next signage project as a contemporary design opportunity to reflect your brand's personality. Custom signage is more than just functional, graphics and visual solutions can serve as art and interior design opportunities that wow your customers.

Create a cohesive look that resonates with customers and employees alike using your brand's color palette, fonts and logos. Make the connection between interior decor and brand identity with custom signage designed to feel as though it were made specifically for your space.

Here’s How to Turn a Signage Need Into an Interior Decor Opportunity

To better understand how to incorporate interior design and visual solutions, start by reframing signage needs as interior decor opportunities. These opportunities allow customers to unlock their creative potential and integrate their branding into their space in a more holistic and aesthetically pleasing way. Here are some unique ways to approach this transformation:

1. Look for Artistic Opportunities: Design custom signs that also serve as artwork. This strategy not only meets the practical need for color or space separation but also adds unique elements to your environment that can't be found anywhere else. For instance, a wall mural can provide a splash of vibrant color while showcasing your company’s timeline or reinforcing your core values to employees.
2. Think Beyond the Wall: When considering signage, don't limit yourself to wall-mounted options. Floor decals, directional signs suspended from the ceiling, and even custom signs with digital artwork can become integral parts of your interior decor. These elements can guide visitors through your space while adding unexpected visual interest or necessary separation in open spaces.
3. Create Thematic Integration: Instead of standard signs, create custom signage that aligns with a specific theme that reflects your brand or the local culture. For example, a beach-themed restaurant could use surfboard-shaped custom signs for restroom directions, or a bookstore could use oversized book spines as aisle markers.
4. Choose Complementary Materials: Experiment with unconventional materials that complement your interior design. Consider using textures and finishes that already exist within your space. For instance, if your interiors feature a lot of wood, wooden signs can add warmth and continuity. If your space is more industrial, metal or acrylic signs with clean lines can complement the contemporary design and modern feel.
5. Incorporate Interactive Elements: Consider adding interactive elements to your signage, such as QR codes that lead to a virtual tour, digital signs that display customer reviews, digital artwork that engages customers or signs that customers can physically manipulate or write on, such as a chalkboard menu.
6. Utilize Lighting Effects: Use lighting to transform your signage into a decor feature. Backlit light up signs, neon accents, or LED message boards can serve as both functional signage and mood lighting, contributing to the ambiance of your space, making your signage a key part of the decor both day and night.

Watch FASTSIGNS give a global phosphate company a modern glow up with interior design.