Red Rambler Coffees

Brewing up Business With a Brand Extension and Rebranding

The Challenge:

Red Rambler Coffees moved to a new location and added craft brewing to their product mix, and they needed branding that reflected this.

The Solution:

FASTSIGNS® created a strategic marketing plan and analysis to understand the two products, target audience, social media presence and market position. To rebrand, FASTSIGNS designed a more modern logo and developed a new tagline to encompass both the coffee and brewery sides of the business. Once these were designed, print materials, including a rack card that tells their company story, were developed.

The Result: Unique, Impactful, and Custom Outdoor Signs That Matches Coupa's Brand

FASTSIGNS helped Red Rambler form a new, cohesive visual marketing look that better reflected their growing brand and product offering. Store traffic has increased and their craft beer business launched successfully. When a large franchise coffee business moved into the same plaza, Red Rambler’s brand awareness helped them continue to thrive.

*FASTSIGNS of Maumee, OH is owned by Shannon Benge and Karrie Brock.