Mountain Valley Apartments

Refreshed Signs Raise Visibility and Attract Student Residents

The Challenge

Mountain Valley Apartments underwent an ownership change and needed a makeover. With occupancy levels at 67%, the facility was in need of better visibility and updated, consistently-branded signs and graphics to attract student residents in a competitive market.

The Solution

FASTSIGNS® identified many opportunities for improvement during the initial property walk-through. A monument sign was updated to stand out and draw attention to the property. Six banner flags were added to one side of the driveway and seven pole banners were added to the other side to make an impression on those driving by the property.

To better communicate amenities, large lettering was installed on the outside of the Rec Center, along with custom flags to draw attention. The inside of the Rec Center was branded with custom ADA and identification signs for restrooms, the tanning area and the gym.

To better identify the swimming area, post and panel signs were mounted around the property, along with directional signs and safety rules. Mountain Valley’s two dog parks were designated with custom-designed, bone-shaped signs, and potential residents and guests are greeted with “Future Resident” parking signs and branded welcome mats.

Magnetic logo graphics were added to the previous all-white property shuttle bus to help students more easily identify their transportation at pickup. Inside the apartment offices, engraved nameplates identify the new management team.

The Result

Mountain Valley Apartments now has colorful, clean and consistent signs and graphics that have improved their visibility in the college community, and the occupancy rate for the incoming school year increased to 92%.